Skip to main content

“THE REAL” SOLD TO ALL FOX O&O STATIONS FOR NATIONWIDE LAUNCH IN FALL ‘14

FOR IMMEDIATE RELEASE

“THE REAL” SOLD TO ALL FOX O&O STATIONS FOR NATIONWIDE LAUNCH IN FALL ‘14
 
Daytime Talk Show Hosted by Tamar Braxton, Loni Love, Adrienne Bailon, Jeannie Mai and Tamera Mowry-Housley Returns To Fox Stations After Summer Test
 
Series to Air on BET as Cable Network Acquires Second Window
 
(October 31, 2013 – Burbank, CA) – The Fox owned-and-operated stations (Fox Television Stations) will launch “The Real” in Fall 2014 following an incredibly successful test this past summer.  In addition, “The Real” will premiere in a second window on BET.
  
“This summer, the daytime landscape in seven Fox markets was dramatically altered when the women of ‘The Real’ exploded on to the air,” said Ken Werner, President, Warner Bros. Domestic Television Distribution.  “’The Real’ brought viewers a unique combination of elements that were missing from daytime, a real, multi-cultural conversation about issues that women of all ages are talking about. Daytime viewers from across the nation tuned in everyday to share in the fun, authentic, energetic and wonderfully outrageous hour that is ‘The Real’ experience. We are very excited to be bring this distinctive unique series to stations for the Fall of 14.”
 
“Five hosts for the price of one – score! Seriously, we’re all looking for younger adults and this program delivered big time,” said Frank Cicha, Senior Vice President, Programming, Fox Television Stations. “This skew suggests daypart flexibility, which opens up lots of interesting scheduling opportunities, especially in our duopolies. Should be fun.”

“These five hosts have amazing chemistry and they will again bring their outspoken and direct points of view to the audience at home come Fall '14,” said Mike Darnell, President, Warner Bros. Unscripted and Alternative Television.
  
“We are thrilled that ‘The Real’ will be joining our line-up next year,” said Loretha Jones, President, Original Programming, BET Networks.  “It is a fun and exciting show that our audience will enjoy and a perfect complement to our programming slate.”
 
The one-hour daily talk show, hosted by a dynamic team of Tamar Braxton, Loni Love, Adrienne Bailon, Jeannie Mai and Tamera Mowry-Housley and executive produced by SallyAnn Salsano, enjoyed an incredibly successful four-week, seven market test in summer 2013 on the FOX-owned stations in New York (WNYW), Los Angeles (KTTV), Washington D.C. (WTTG), Philadelphia (WTXF), Phoenix (KSAZ), Houston (KRIV) and Tampa (WTVT).
 
Across all seven markets, “The Real” proved to be a strong recruiter, improving at least +2 share points over its lead-in among all Women demos, growing +50% over the May '13 time period share among Women 18-49 and +40% among W25-54.
 
“The Real” will debut on 18 FOX-owned stations, including, New York (WNYW), Los Angeles (KTTV), Chicago (WFLD), Philadelphia (WTXF), Dallas (KDFW), Boston (WFXT), Atlanta (WAGA), D.C. (WTTG), Houston (KRIV), Detroit (WJBK), Phoenix (KSAZ), Tampa (WTVT), Minneapolis (KMSP), Orlando (WOFL), Charlotte (WJXY), Memphis (WHBQ), Austin (KTBC) and Gainesville (WOGX).
 
“The Real” is led by five bold and diverse hosts -- Tamar Braxton, Loni Love, Adrienne Bailon, Jeannie Mai and Tamera Mowry-Housley. These women attract a real multi-generational audience and say what women are actually thinking.  Their unique perspectives are brought to life through candid conversations about topics ranging from their own personal lives to the news of the day to beauty, fashion and relationships.  These women are all going varied life experiences, including new motherhood, new marriages, dating or singledom, that relate to every woman’s own trial and tribulations.  Unlike other talk shows, each of the five hosts is admittedly a “work in progress” and fearlessly invites the home audience into their lives.
 
“The Real” will originate from Los Angeles, CA, produced by Telepictures Productions and distributed by Warner Bros. Domestic Television Distribution.
 
# # #

Photo:


Hosts of "The Real" (From Left to Right: Tamar Braxton, Tamera Mowry-Housley, Loni Love, Jeannie Mai and Adrienne Bailon).
Photo Credit: Michael Rozman/Warner Bros. 

Comments

Popular posts from this blog

WILD ABOUT TRIAL APP NOW AVAILABLE

Wild About Trial™ Keeps You Informed On The Criminal Cases You’re DYING To Know More About Now Available For iPhone and Android Los Angeles, June 25, 2012. Curious about what’s going on with the Treyvon Martin case or the Canadian Cannibal? Wild About Trial™ is a brand new mobile app and website designed for those with a desire to know every last detail to the famous criminal trials in the news. Wild About Trial™ covers between 15 and 20 of the juiciest criminal court cases nationwide. The app is free to download and, for only 99 cents per trial, you can select exactly which cases you want to follow. Each trial provides unlimited access with play-by-play updates directly from the courtroom, biographies of all major players from judges to defendants, legal documents pertaining to the case, live video of court proceedings when available and in-depth analysis from the Wild About Trial™ team of legal experts. Alison Triessl, criminal defense attorney and creator of Wild About Tr...

Elton John, Jennifer Lopez & Sugar Ray Leonard Step Up for Foster Care Kids

MEDIA ALERT Contact: Marisol Barrios,  Hillsides Wk: (323) 254-2274 ext. 274 Cell: (310) 713-8567 mbarrios@hillsides.org Dr. Drew Kicks Off Hillsides Foster Soles Celebrity Event WHO:             Celebrities like Elton John, Jennifer Lopez and Sugar Ray Leonard kick off the Fourth Annual Hillsides Foster Soles in Los Angeles.  Dr. Drew Pinsky will serve as Honorary Chair and Celebrity Auctioneer at the Foster Soles Celebrity Kickoff Event. WHAT:           Hillsides Foster Soles is  an online auction of celebrity autographed shoes, handbags, or personalized items and headshots. The Los Angeles  opening  event to launch the auction will be hosted by WHEN:           Wednesday, April 25, 201 2  from 6:00 p.m. to 9:00 p.m. WHERE:        Bar Celona ...

Hazelden Betty Ford Foundation Fight Opioid Addiction Through Education, Progressive Treatment

SAN DIEGO (NEWS 8) - Opioid addiction is a problem that many Americans don’t have an answer for. This month, federal authorities claimed one of the largest fentanyl seizures in U.S. history-- 97 pounds representing millions of lethal doses --from a house in San Diego. The San Diego County Medical Examiner’s office confirmed three adults found dead in a Vista home a few weeks prior to the bust were killed by fentanyl overdoses. Dr. Brian Couey, Clinical Director for the  Hazelden  Betty Ford Foundation, joined News 8’s Heather Myers  Wednesday  to talk about the opioid epidemic and how the foundation is working tirelessly to fight it. A recent collaborative study between the foundation and the University of Maryland suggests that people have varying levels of susceptibility to opioid addiction and misuse. The research claims that mental health, substance abuse history and family history are all considerable factors. “We can always look at a drug and v...